Who we are

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Our key people have worked academically and in a variety of roles in the private and public sectors. Collectively, our consulting expertise has been obtained from a range of qualitative, quantitative and mixed mode studies in government, publicly-owned instrumentalities and private companies in Australia, New Zealand, South East Asia, USA, Europe and the Middle East.

Key staff

David Willcox, Project Director, B Sc, Dip Sc, M Sc, D Phil (Oxon)
David is a scientist with extensive research experience and a background in national and international business. He has published over 50 articles in Australian and international journals and has worked professionally in various Pacific Rim countries, New Zealand, England, Australia and the United States of America. His experience includes the negotiating, setting up, administration and marketing of commercial biomedical and computer operations. In addition, he is skilled in the evaluation of electronic and biological technologies and the coordination of research and development projects in commercial environments.

David is one of the founders of Australian Survey Research Group. He was instrumental in the creation of Survey Manager and is the inventor of the "OnTrack” and “CompTrack" approach to performance management and capability profiling. Over the past 20 years David has been increasingly involved in the creation, use and control of large databases. His philosophy is to ensure computers deliver valued-added information to the end-user in an uncomplicated manner.

His expertise lies in the analysis of people, what they do in their work environment, what they should do and how to motivate them to higher levels of performance. Another major interest is what makes customers loyal and how large organisations can consistently meet their changing expectations.

Peter Salmon, Principal Consultant, Dip Elec Eng, BA (Hon), PhD, MAPS, AFAHRI, CMIMC, AFAIM
Peter is an experienced management consultant specializing in information management, software application development, research design, and statistical analysis. He has extensive knowledge and experience in developing and applying complex mathematical models to survey results. Peter is also an experienced focus group convener and interviewer.

As a psychologist and statistician, Peter enjoys the challenges of data mining especially where they involve predictive models of customer or stakeholder behaviour.

Tricia Deasy, Principal Consultant, B Bus (Communication), MA, AFAHRI
Tricia is a researcher with a background in organisational communication, market research and human resource management. She designs and analyses complex research projects usually in the role of project manager. Many of her projects revolve around employees or association members as internal customers; assessing satisfaction levels or gauging current and required skill levels. Tricia works across all industry sectors, including government and not-for profit organisations and with very small and large organisations. She also has expertise in designing and implementing human resource management systems, integrating human resource information, creating organisational change and designing and delivering development activities and employee communication programs. She has extensive experience in designing performance management processes and organisation / industry-wide capability frameworks. Tricia has developed numerous development programs and curricula as a result of work as a university lecturer (seven universities in Australian and USA) and as a corporate trainer in banking, automotive manufacturing and mining industries. Before becoming a research consultant, Tricia was a graduate course director and subject leader at Monash University, Melbourne.

Richard Fraccaro, Senior Consultant & Statistician, B Info Sc, B Maths Hon, member IAPA
Richard has over 10 years experience as a statistical, management and IT consultant, across many different disciplines and fields. He has been involved in large and small projects involving stakeholders, management and technical staff.

As Richard is also a skilled IT Analyst, he is able to combine IT with statistics to offer clients new ways of analysing and presenting data.

As manager of ASR's survey bureau, Richard is in constant contact with a range of public and private sector organizations and advises on leading-edge developments in survey deployment and feedback tools.

Vanessa Koufomanolis, Consultant, B Arts, M App Social Research, member AMSRS
Vanessa is interested in the implementation of public policy and corporate governance. She has worked on a wide variety of survey & and research projects, including multidisciplinary studies of industrial relations, skilled labour shortages, the socio-economic impacts of policy changes, population growth, and the demography of technology uptake.

She has worked on a variety of research assignments involving employee, customer or stakeholder satisfaction where both qualitative and quantitative techniques were used. As an experienced user of Survey Manager, Vanessa designs web questionnaires with clients and manages surveys from inception to analysis and reporting.

Leigh Barratt, Analyst Programmer, Higher Dip Elect Eng & Computers, Dip Computing
Leigh started his working life as an electrical draftsman before leaving England to work in Hong Kong. Upon his arrival in Australia, he trained as a computer programmer, topping his class. He worked for several companies on major database applications before joining ASR in 2000. Since this time, he has been one of the main developers of Survey Manager and OnTrack products. He is an Oracle DBA and is skilled in Visual Basic and web technologies such as ASP, .NET, COM+ and XML. In recent years, Leigh has alternated between providing client support, working on special projects and ongoing R&D associated with the company’s products.

Michael Ray, Analyst Programmer, Adv Certificate and Assoc Dip Computing
Michael started his working life as a policeman in country Victoria. He then trained in computer programming, and topped his class. He joined ASR from EAN Australia, the merchandise bar-coding experts. Michael has considerable experience with SQLServer, SQLBase, Gupta 4GL, ASP, .NET, COM+ and XML. He has been the main developer of ASR’s online performance management system (OnTrack) as well as maintaining the company’s competency profiling and training admin system. He also works on the Verified special project. He is used to working on site independently and regularly liaises with clients as part of new installations.

Swapna Ranjith, Analyst Programmer, B Eng, OCA
Swapna worked for a number of major Indian ITT companies before joining ASR. Her experience encompasses the software development life cycle, relational databases, SQL, PL/SQL, Java ASP, .NET and data warehousing. She works on ASR's proprietary software products and supports the IT components of client assignments.

Martin Cattach, Customer Service Manager
With more than 25 years experience in sales and marketing both in the IT &T and Financial services Martin has been involved in a diverse mix of projects. Prior to joining Australian Survey Research, Martin held roles including VP Sales and Marketing Australasia for a Nasdaq-listed company and was Sales and Marketing Manager for a an offshore telco joint venture in China. Past sales experience includes large solution sales to many of Australia’s leading companies and government organizations He has worked as a consultant for Telstra and Lease Plan. In financial services Martin held sales and marketing roles in two investment banks.